Paige Spiranac, a well-known figure in the golf community, understands the key elements of building a loyal following. She emphasizes the significance of collaborating with brands that will effectively showcase the persona of influencers and college athletes.
When she had the opportunity to chat with Robin Lundberg of Sports Illustrated on our lively set at the bustling New York Stock Exchange, it was an ideal moment to delve into her insights on navigating the realm of NIL (Name, Image, and Likeness) deals for college athletes.
According to Spiranac, it is crucial to discover the suitable companies that truly comprehend your individual brand. She suggests that sometimes when influencers collaborate with companies, the companies desire to harness the power of their platform while exerting control over every aspect of their content. This approach often backfires as followers can easily discern the lack of authenticity.
She also had a few suggestions for companies to enhance the natural flow of these business relationships and benefit both parties involved.
“When it comes to collaborating with influencers, my suggestion for companies is to search for individuals whose values and identity resonate seamlessly with your brand. This opens up a world of possibilities, allowing you to unleash your creativity and develop captivating advertisements that are bound to captivate your target audience.”
You can catch a glimpse of her take on this topic in the video provided above.