Kim Kardashian, a 41-year-old celebrity, has recently unveiled her very own collection of swimsuits under her brand Skims Swim.
On her Instagram account with 292 million followers, Kim posted a set of photos featuring her modeling her own product with the caption: “You asked, we listened. Skims Swim launches on March 18th.”
The traditional design of a bikini, with its petite size, allows the mother of four to flaunt her famous curves.
The debut collection of Skims Swim brings forth 19 designs including long-sleeved crop tops, snug shorts, and alluring cut-out one-piece swimsuits.
Kim explains that she designed them like Lego pieces so that customers can comfortably mix and match them in their own unique way. The collection ranges in size from XXS to 4X, with prices varying between 32 and 108 USD.
The female billionaire incorporates 7 solid colors into her collection, including tones inspired by the skin colors favored by many Skims customers, alongside brighter shades like sky blue or dried coconut.
According to a recent press release, Skims Swim is ready to accompany women “from day to night, whether it’s at the pool, lake parties, beaches, and more.”
“I genuinely want to create products for all body types. You can conceal any areas you want to hide and enhance your advantages,” shared the 8X celebrity on their Instagram Story.
According to Theo from Business of Fashion, Skims, a brand, is currently valued at $3.2 billion, and their swimwear collection is the most sought-after category on the company’s website.