She has attended a total of 11 games of the Kansas City Chiefs and they have emerged victorious in eight of those matches. The most recent game she witnessed was an exhilarating showdown against the Buffalo Bills, where her boyfriend Travis Kelce showcased his skills and scored two touchdowns.
The NFL has always been a highly successful brand, but the addition of superstar Taylor Swift has opened up new doors for the league. This presents a unique and exciting opportunity for the NFL to further enhance its already lucrative status.
The league has taken full advantage of the buzz surrounding her rumored romance with Travis Kelce, the Kansas City Chiefs’ tight end. They have made every possible effort to attract an entirely fresh audience, presenting an unbeatable opportunity.
Following their victory against the New York Jets, the NFL’s official Instagram page underwent a change in its description. The account playfully stated that the Chiefs were now “2-0 as Swifties,” cleverly alluding to the fact that whenever Kelce’s significant other, Taylor Swift, has been present, Kansas City has emerged victorious in both games.
The backlash against Taylor Swift emerged after her frequent appearances and mentions on the NFL’s social media channels, leading disappointed fans to express their dissatisfaction. One fan sarcastically remarked, “It’s getting a bit absurd now, don’t you think?” in response to the excessive focus on Taylor Swift content.
These passionate supporters believed that the off-field connection was becoming more significant than the actual games. Following a negative response on various social media platforms, the NFL decided to eliminate any mention of Taylor Swift from their Instagram posts. They also removed her captivating photo from the league’s X (formerly Twitter) account, as well as any other reference to her in the bio section.
It is impossible to ignore the undeniable impact of the Taylor Swift phenomenon. Notably, the NFL is reaping massive benefits from Swift’s influence, as the Chiefs vs Jets game emerged as the most popular television show in the whole of America last week, captivating a staggering 24.3 million viewers.
Furthermore, as per Forbes, the game’s ticket price experienced a significant surge of 40 percent in response to the anticipation of her presence in the luxury box. Similarly, Kelce has reaped astounding rewards from their relationship. His jersey sales have soared by an astonishing 400 percent, propelling him into the league of top five best-selling jerseys. Additionally, Kelce has remarkably gained approximately 383,000 new followers on his Instagram account.
