Katy Perry, the renowned pop icon, has recently been revealed as the fresh brand ambassador for Just Eat, a prominent food delivery company. To add a touch of effervescent pop vibes, a captivating advertisement has been created, blending music, fashion, and everything scrumptious. This delightful video features Katy, aged 37, bringing her signature spark to the screen and effortlessly taking over from the previous ambassador, Snoop Dogg. The advert commences with Katy opening her door to a cheerful Just Eat delivery courier, inviting them into her whimsical, dollhouse-inspired residence.
Experiencing pure excitement: Just Eat, the renowned food delivery company, has recently unveiled Katy Perry as their newest ambassador. In a vibrant and lively advertisement, the pop sensation’s presence dominates as she brings her own unique charm to the screen.
Transporting viewers into a world brimming with imagination, Katy Perry takes them on an extraordinary journey. The scene is set with extravagant costumes and whimsical puppets that showcase her undeniable talent for piano playing.
Amidst this enchanting spectacle, Katy indulges in a diverse array of delectable meals, all while entertaining viewers with catchy lyrics that pay homage to her love for food. Some memorable lines include “Craving curry on the fly” and “Indulging in a mocha-whip triple shot, it’s a latte that truly satisfies”.
As the ad unfolds, Katy cleverly intertwines references to her catalog of hit songs, seamlessly incorporating snippets from fan favorites like “California Girls” and “Bon Appétit”. It’s a delightful treat for both music and food enthusiasts alike.
True to her reputation for embracing eccentricity, Katy Perry dons an array of outfits that pay homage to the world of gastronomy. Drawing inspiration from her iconic hamburger ensemble at the 2019 Met Gala after party, her costumes exemplify her flair for the unexpected and audacious.
In this captivating collaboration, Katy Perry brings her unmistakable energy and charm to Just Eat, ensuring that viewers are left with an unforgettable and entertaining experience.
Dogg-one, the popular performer who is 37 years old, adds excitement to the delightful video that blends music and fashion with everything related to food. This video is a continuation of Snoop Dogg’s involvement.
In the video, Katy is spotted enjoying a plate of noodles while wearing a Moschino two-piece outfit adorned with fried eggs. Additionally, she indulges in a “Sub in the tub” while wearing a sparkling lettuce bralette and treats herself to an ice cream while dressed in a cake-themed outfit specially made for her.
The singer of the hit song “Fireworks” expressed her delight in working with Just Eat, describing it as a fun and effortless experience. She also pointed out the recurring theme of food in her music throughout her career, ranging from strawberries and peppermints to now mushrooms.
As someone who frequently orders takeaway on Saturday nights, it was enjoyable for Katy to incorporate this aspect of her life into a music video that combines her love for vibrant colors, extravagant outfits, and playful food-related wordplay set to a catchy melody.
Quirky: The commercial kicks off with Katy opening her door to a delivery driver from Just Eat, who she warmly invites into her whimsical dollhouse-like home. Reflecting on this exciting collaboration, Susan O’Brien, Vice President of Global Brand at Just Eat Takeaway.com, expressed, “While it’s undeniable that Snoop was well-received, it’s time for a fresh global icon to headline our brand. Katy Perry brings an unparalleled level of stardom, and her fun-loving personality aligns perfectly with ours.” She added, “The playful lyrics highlighting Katy’s cravings mirror the extensive range of delectable dishes available on Just Eat. This isn’t just reserved for Friday night indulgence; there has been a notable increase in delivery demand for breakfast, lunch, mid-week meals, and even late-night cravings.”
Quirky: After that, audiences are taken on a whimsical journey through her imaginative universe, complete with extravagant ensembles and puppeteered pianos.
“So for those who, like Katy, have a craving for an Acai bowl in the morning, a cheesy margherita pizza, or even a sub sandwich after a night out, they can find it all on Just Eat.”
The entire commercial will be aired on Channel 4’s Gogglebox on Friday, May 20th.
This follows Snoop Dogg, Katy’s predecessor, who reportedly earned over £5 million for his appearance in Just Eat’s previous 60-second advertisement.
In 2020, an industry insider revealed to The Sun that the rapper had secured an impressive £5.3 million from the deal.
According to an insider, the advertisements featuring Snoop Dogg have been extremely successful and have brought in a substantial amount of money. Negotiating with the legendary figure took both time and a significant investment. However, his involvement has not only resulted in increased sales but has also had a tremendous positive impact on the brand’s reputation. Additionally, the insider revealed that the song accompanying the advertisement has garnered significant popularity on various social media platforms, making it the most successful promotional campaign for the company.
Profitable: The new celebrity ambassador, Katy, has stepped in after Snoop Dogg’s successful stint in Just Eat’s previous 60-second commercial, where he allegedly earned over £5 million.