ScarJo is all about skincare! Whenever Scarlett Johansson graces the red carpet, her skin looks absolutely radiant. And guess what? She’s finally spilling the beans on her secret weapon.
On June 28th, the 36-year-old actress revealed that she’s been working on her very own beauty brand, set to launch early next year.
“After taking a break from my previous beauty partnerships, I wanted to create something that truly resonates with me,” stated the star of Black Widow in an official statement. “The outcome is a beauty line that is both clean and easily accessible.”
Although there is limited information available regarding the specificities of the upcoming line, including its official name, product details, and branding, it is evident that Johansson possesses prior experience in the beauty industry. Having previously collaborated with L’Oréal Paris and served as a model for Dolce and Gabbana’s The One fragrance, she now desires to establish her own line independently. By taking full control over every aspect of the company, Johansson aims to exercise her creativity, maintain her vision, and feel empowered throughout the process.
In order to achieve her vision, Johansson collaborated with industry experts to bring her idea to fruition. Together with co-founder Kate Foster, a seasoned beauty and fashion executive, she is now unveiling the brand. Johansson has also secured funding from The Najafi Companies, a private investment firm known for their involvement in successful ventures like Tracee Ellis Ross’ Pattern Beauty and Moon Oral Care. Jahm Najafi, the founder and CEO of The Najafi Companies, expressed his enthusiasm for the partnership, emphasizing that the collaboration with Scarlett and Kate was a unique and promising opportunity.
He added: “Scarlett has been dedicated, involved, and enthusiastic about her mission, which sets her apart from other brands in the market.”
This latest release is not the only celebrity beauty line that has emerged in recent months, but it is generating a lot of excitement. Fans are eagerly expressing their opinions on Twitter.
“I truly admire Scarlett Johansson for her authentic and genuine beauty, untarnished by any digital editing or artificial enhancements. That’s why I am definitely going to invest in her products,” expressed a devoted fan.
In a similar vein, another follower humorously contemplated, “Perhaps it’s time to redirect my funds from purchasing books and indulge in makeup I may not even use, solely because it originates from Scarlett Johansson’s exquisite beauty line.”
