Pollstar’s 2023 year-end charts revealed that Taylor Swift’s Eras Tour has made history as the first tour to surpass the $1 billion mark. This highly successful tour not only took the number one spot worldwide and in North America, but it also sold an impressive 4.35 million tickets across 60 tour dates, earning a total of $1.04 billion (£831.6 million). The data was collected from November 17, 2022 to November 15, 2023, using box office reports, venue capacity estimates, historical Pollstar venue ticket sales data, and other research sources. The publication did not clarify if they adjusted past tour data for inflation in their announcement of Swift’s achievement. The tour began in March in Arizona.
Pollstar’s research revealed that Taylor Swift’s tour generated an estimated $550 million (£439.8 million) in revenue. Additionally, Swift brought in around $200 million (£159.8 million) through merchandise sales, and her concert film adaptation, Taylor Swift: The Eras Tour, reportedly earned approximately $250 million (£199 million) in sales, making it the highest-grossing concert film ever. Pollstar predicts that Swift will have another successful tour in 2024, with the Eras Tour projected to reach $1 billion (£799 million) within their eligibility window, bringing her total revenue for the tour to over $2 billion (£1.5 billion). In the worldwide rankings, Swift was followed by Beyonce, Bruce Springsteen & The E Street Band, Coldplay, Harry Styles, Morgan Wallen, Ed Sheeran, Pink, The Weeknd, and Drake. Meanwhile, in North America, the top 10 included Swift, Beyonce, Morgan Wallen, Drake, P!nk, Bruce Springsteen & The E Street Band, Ed Sheeran, George Strait, Karol G, and RBD.
Pollstar’s projections indicate that Swift is poised for a successful 2024. The Eras Tour is expected to generate a whopping $1 billion (£799 million) in revenue, repeating its previous success within the eligible timeframe. This means that Swift could potentially earn over $2 billion (£1.5 billion) during the tour’s run.
On the 30th of November 2023, Taylor Swift was spotted at the premiere of the movie “RENAISSANCE: A Film By Beyonce” held in London.
Swift was recently crowned as Time Magazine’s Person of the Year for her notable achievements.
In 2023, the concert sales industry witnessed a significant rise, with a 46% increase in revenue generated by the top 100 tours worldwide. This brought in a whopping $9.17 billion (£7.31 billion) as compared to the previous year’s $6.28 billion (£5.06 billion). Taylor Swift, who was recently named Time Magazine’s Person of the Year, has been leading the music industry charts for some time now. She was also declared Apple Music’s artist of the year and Spotify’s most-streamed artist globally, with over 26.1 billion streams since January 1, surpassing Bad Bunny’s record. It can be rightly said that 2023 was an amazing year for pop music, dominated by Taylor Swift’s version.
