On Tuesday, pop artist Katy Perry took to Instagram to unveil her latest style transformation. Looking effortlessly charming, the 37-year-old songstress donned a delightful halter dress that perfectly embodied the spirit of summer. As she struck a pose, Perry showcased a fabulous pair of sandals from her own collection, beautifully adorned with daisies. Embracing the Easter season, she playfully encouraged her followers to sprout their own daisy-filled gardens with her newest sandal design, aptly named “The Gardener”. Fans now have the opportunity to snag a pair of these delightful sandals exclusively at @katyperrycollections. Let your feet bloom and join in the joyous spirit of spring with these fashionable floral wonders!
This marks the debut of her very own collection, where she takes full ownership. Katy Perry is now the proud owner of Katy Perry Collections, a brand she initially introduced in 2017 through a partnership with Global Brands Group.
Showing off her personal style, the renowned American Idol judge let her luscious black hair flow freely, complementing her look with stylish lilac-tinted sunglasses and elegant silver earrings.
Katy Perry introduces a fresh line consisting of 19 distinctive designs, predominantly inspired by either floral or beach motifs. Despite her evolving personal fashion preferences, the renowned pop sensation aims to ensure her collection exudes a sense of enjoyment. With a charmingly humorous personality, Katy, who shares a 19-month-old daughter named Daisy with actor Orlando Bloom, believes that her style has transformed since 2008, while maintaining a desire for lightheartedness, particularly when she is in the spotlight.
“I thoroughly enjoy the ability to exude sophistication and elegance, all the while maintaining a sense of playfulness. It perfectly encapsulates my personality,” she expressed to FootwearNews. Upon learning about the bankruptcy filing of Global Brands Group in July 2021, she felt an undeniable urge to take charge.
Confronted with a pivotal decision, she contemplated the prospect of her line, which she had ardently nurtured for five years, slowly fading away into anonymity. She conveyed to FN last week, “I faced the imminent choice of allowing all my hard work to dissipate and lose momentum, or seize this opportunity to uncover its true potential and thrive.”
‘Or simply progressing. I made the decision to fully take charge and advance myself, team up with wonderful partners, build my team, and apply all the knowledge I have acquired – and become the CEO boss lady that I aspire to be.’
Perry has discussed reclaiming her brand in an interview with WWD.
‘I had a choice: let my brand slowly fade away into obscurity, or rise to the challenge and have faith in myself, as I often do, and elevate my game to truly embody the idea of being a powerful boss,’ she shared with WWD.
The 37-year-old artist also expressed her enthusiasm for launching a spring collection.
In her conversation with WWD, she expressed, ‘I’m really excited because spring is my favorite season when everything starts to come alive again and we emerge from the cold. I thrive in the sunshine and as a California girl.
‘I want to pamper myself with a pedicure and allow my feet to breathe while looking stylish in gingham and pastel colors. Anything that has an Easter theme matches my style.’
