Shakira treated New York City residents to an incredible experience on Wednesday evening by hosting a captivating live concert at Bryant Square Park. This extraordinary event not only entertained the crowd but also served as a platform to announce Shakira’s exciting new collaboration with T-Mobile.
T-Mobile has recently announced its collaboration with Colombian pop star, Shakira. In this partnership, T-Mobile will not only sponsor the singer’s upcoming album releases but also work closely with her charitable organization, Pies Descalzos (Barefeet), to support education projects across Latin America.
In the world of wireless providers, the trend of associating high-profile celebrities with their products is rapidly growing. Notable examples include Jay-Z endorsing Samsung and Alicia Keys promoting Blackberry. As a result, T-Mobile is also eager to find influential personalities to promote their new marketing campaigns.
T-Mobile has chosen Shakira as the face of their new Simple Global service, which grants T-Mobile customers free internet and texting services in more than 100 countries. Moreover, international calls can be made at a reasonable rate of $0.20 per minute. By associating with Shakira, T-Mobile aims to leverage her global appeal and multicultural image to attract a diverse customer base for their new service.
The wireless company has recently announced its collaboration with Shakira for her upcoming creative and promotional projects. As part of this partnership, the company plans to release exclusive music content for its customers, following the footsteps of Samsung’s Jay-Z Magna Carta, Holy Grail album, which was made available for free to Samsung users before its general release.
Moreover, T-Mobile has not only committed to supporting Shakira’s music ventures but has also pledged to fund future initiatives of her ‘Pies Descalzos’ Foundation. This charitable organization focuses on constructing schools in rural areas of Latin America, aiming to provide quality education to more than 5,000 children in Colombia alone.
