Katy Perry has just been announced as the face for H&M’s holiday campaign.
The singer is following in the footsteps of fellow popstars Beyonce and Lady Gaga, who have both been faces of the brand in previous years.
Katy shared the below picture with her millions of Instagram followers over the weekend, which shows her looking especially festive in the campaign. She accompanied the snap with the following caption:
“Ladies, Gentlemen & unlabeled – let’s take a petite pause on the beauteous summer we are experiencing & open our calendars tooooo… THE HOLIDAYS. I am excited to announce that I will be starring in @hm’s #HappyandMerry Holiday Campaign launching later this year!!! Stay tuned for the whole unwrapping!”
She also spoke of her involvement in the following statement:
“H&M was one of the places where I first began cultivating my personal style… I have continued to love integrating H&M pieces into my wardrobe throughout the years. One of the reasons I love the holidays is being able to dress cozy and cute, which H&M executes so well for every budget. I can’t wait for you to see the world we created.”
We’re seriously excited to see the rest of the campaign later this year!