Kim Kardashian has recruited Cardi B to promote her popular brand, SKIMS. The 31-year-old singer, who recently enjoyed a night out with her husband Offset, has been unveiled as the newest model for the fashion line. In a captivating video advertisement shared on various social media platforms, Cardi showcased her stunning wine-colored, wavy hair. Dressed in SKIMS attire, the mother-of-two enticed viewers by questioning, “Everybody’s wearing @skims, are you?” This sentiment was echoed in an accompanying Instagram caption. Kardashian, who will celebrate her 43rd birthday on October 21, also shared the advertisement on her Instagram account, excitedly declaring, “CARDI B FOR @SKIMS.”
Celeb power: The renowned Kim Kardashian has tapped the sensational Cardi B to help promote her revolutionary SKIMS brand.
New face: The latest addition to the range is a 31-year-old Bronx native who made her debut on Monday. In the advertisement, the Grammy-winning music artist can be seen wearing a beige tank top and matching briefs that accentuate her figure. Standing against a backdrop with neutral tones, the image captures the artist’s signature aesthetic. Additional images from the collection feature the former reality television personality in a forest green lounge bra and shorts that complement her colorful tattoos. Cardi, also known as Belcalis Almanzar, proudly displays her perfectly manicured hands and white pedicured toes. Her makeup is flawlessly done with warm-toned cosmetics that enhance her features. The look is completed with a moisturizing soft pink lip stain, lined in brown, and finished with a glossy coat.
Beauty Bombshell: Rocking luscious, flowing tresses in a mesmerizing wine hue, Cardi B effortlessly captivated viewers in a captivating short video advertisement that swiftly circulated on various social media platforms.
‘Everyone is rocking @skims, are you?’ playfully exclaimed the mother-of-two in the advertisement, a sentiment she also shared in an Instagram caption.
Just a few weeks ago, the likes of Kim Cattrall, Hari Nef, Coco Jones, Lana Condor, and Nelly Furtado graced a campaign for the renowned undergarment brand.
Kim Kardashian has consistently ensured that her billion-dollar business remains in the spotlight by consistently selecting the world’s most renowned and promising talents for her campaigns.
Previous models featured in her campaigns include Megan Fox, her sister Kourtney Kardashian, and esteemed Victoria’s Secret Angels from the past.
“There’s something about the fabric that instantly uplifts your mood when it touches your skin,” explained Furtado, who is 44, in her recent advertisement segment.
Fans flooded the comments section of SKIMS with their approval, with one person expressing, “This marketing team truly understands their audience.”
Cattrall cheekily teased in her commercial, “How do I feel about Skims? Oh, you’re dying to know, aren’t you? Absolutely fabulous.”
The domination of social media: Kardashian, about to celebrate her 43rd birthday on October 21st, additionally shared the material on her Instagram profile, playfully stating, ‘SKIMS is all about Cardi B.’
Gorgeousness: The hip-hop artist proudly flaunted her captivating figure in an enchanting emerald long gown within a lush verdant setting.
Cardi B took center stage in a photoshoot brought to life by a soft and soothing creamy backdrop, elegantly complementing her presence.
SKIMS, founded in 2019 by Kardashian and Jens Grede, is a brand that focuses on providing practical solutions for underwear, loungewear, and shapewear. The company aims to set new standards in the industry by offering products that cater to every body type. Their shapewear is designed with technical precision to enhance natural curves, while their underwear is made to stretch up to twice its original size. SKIMS constantly seeks to innovate and push the boundaries of the industry.
In a recent press release, Cardi B expressed her love for the SKIMS Cotton Collection, stating that it not only makes her feel sexy, but also comfortable while lounging at home. Excited about the new styles and colors introduced on set, Cardi B can’t wait to wear them regularly.
To purchase SKIMS products, customers have the option to directly visit their website, SKIMS.com, or they can find select SKIMS items at partnering retailers like Nordstrom, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, Holt Renfrew, and David Jones.