It’s undeniable that Taylor Swift has been the center of attention in recent weeks, even for those who may not be her biggest fans. It’s rare for a celebrity to dominate the culture like this, especially in an era where the monoculture is fading away. What’s remarkable is how she appears to be completely in charge of it all, which is noteworthy for those who study fame. Even when other stars take over the spotlight, it doesn’t always benefit them. However, in the autumn of 2023, Taylor not only owns the entire spotlight but also manipulates it to her advantage.
The Eras Tour movie has been a massive success, and the concert film’s release came before the launch of Taylor’s re-recorded album, 1989 (Taylor’s Version), which dropped recently. As a result, her nine-year-old songs have surged up the charts, and heavy streams are expected to continue for the next few weeks. Surprisingly, she hasn’t had to put in much effort promoting it herself because others have been doing it for her. Interestingly, the National Football League has been giving her free publicity for weeks, and this continued during the Buffalo Bills and Tampa Bay Buccaneers game last night. Here’s what went down on the field:
