In an effort to salvage the struggling social media platform formerly known as Twitter, Elon Musk has turned to none other than global superstar Taylor Swift. The platform, now called X, has been plagued by controversies and disastrous business decisions, leaving its owner scrambling for solutions. With Swift’s highly anticipated album “1989 (Taylor’s Version)” set to release on October 27th, fans are eagerly awaiting the reveal of the vault tracks that will be included. Swift has been teasing these tracks in a creative and engaging way, which caught Musk’s attention. He took to X to express his excitement for the upcoming album and ask for Swift’s help in keeping X relevant.
In a tweet, Musk suggested that Swift should post some of her music or concert videos directly on the X platform. However, there seems to be no logical reason why one of the most successful musicians in the world should do so. Swift’s album and concert sales are astronomical, and she has already established herself as an icon in the industry. Additionally, X has not had a great track record with advertisers after the billionaire owner became obsessed with defeating the “woke mind virus.” Although new music or videos from Swift would certainly bring engagement to the platform, it is unlikely that she would need to use X for further promotion. It is also important to note that the rollout of any new content from Swift would have been meticulously planned, long before Musk’s tweet.
It’s doubtful that Musk should think his suggestion will have any significant impact. The National Music Publishers Association and its members are currently suing X for violating copyright on over 1,700 songs, making it clear that Twitter is the only social media giant that has refused to license millions of songs on its platform. This legal issue started before Musk acquired X, and the company has filed a motion to have the case dismissed.