On a sunny Saturday afternoon in Los Angeles, Kim Kardashian caught the attention of onlookers as she gracefully exited a SKIMS photoshoot. A true fashion icon, the 41-year-old celebrity donned a stunning, figure-hugging all-pink ensemble that accentuated her well-toned physique. After completing her work commitments, the reality TV mogul decided to explore a popular tourist hotspot – Ripley’s Believe It Or Not! on the renowned Hollywood Boulevard.
On Saturday afternoon in Los Angeles, Kim Kardashian was seen leaving a photoshoot for her SKIMS brand. The 41-year-old star looked stunning in an all-pink ensemble that perfectly highlighted her well-toned physique. Sporting a hot pink Balenciaga zip-up hoodie, she covered her upper body while still flaunting her sculpted figure. Complementing the top, she opted for a pair of form-fitting leggings that emphasized her curves and completed the look with stylish high-heeled shoes.
To add some extra flair to her monochromatic outfit, Kardashian accessorized with a small purse and silver-framed sunglasses, bringing a touch of sparkle to her overall appearance. Her platinum blonde tresses flowed freely, beautifully contrasting with the vibrant hue of her attire.
Making a statement: Kardashian donned a vibrant, eye-catching hot pink zip-up hoodie from Balenciaga, enveloping her perfectly sculpted upper body. Complementing her attire, she confidently showcased her enviable curves in a pair of snug-fitting leggings that accentuated her figure. Completing her look, she strutted along in a stylish pair of high-heeled shoes.
Moving with elegance: The tresses of her hair in a stunning platinum blonde shade cascaded effortlessly, creating a perfect harmony with the vibrant hues of her outfit.
In 2019, Kardashian embarked on a joint venture with entrepreneur Jens Grede, leading to the creation of SKIMS. Initially, they named the brand Kimono, but they faced swift backlash for cultural appropriation. In response, Kardashian decided to rename the company to its current name in August of the same year. The brand enjoyed a remarkable start, generating $2 million in profits during its initial launch, with products selling out within a mere ten minutes. Within a short span of two years, the company’s impressive growth led to a valuation of $1.6 billion.
Previously, Kardashian formed a partnership with entrepreneur Jens Grede to establish SKIMS in 2019. At first, they decided to call the brand Kimono. However, soon after its announcement, they faced accusations of cultural appropriation. In response, Kardashian changed the brand’s name to its present label in August of that same year.
Selling like hotcakes: The brand’s first release raked in a staggering $2 million in profits, with its products vanishing from the shelves in just a mere ten minutes.
Thriving: In a mere span of two years, the company’s worth skyrocketed to an impressive $1.6 billion.
Several members of the Kardashian family, like Khloe and Kylie, have been featured in advertisements for SKIMS. Notably, Kardashian herself actively supports her fashion brand by frequently appearing in promotional materials. Interestingly, SKIMS products were specially provided to Team USA participants during both the 2020 Summer Olympics and the upcoming 2022 Winter Olympics. Moreover, in March of this year, the company received an impressive evaluation of $3.2 billion dollars.
A delightful family affair: Numerous members of the Kardashian family, among them Kardashian’s sister Khloe and half-sister Kylie, have gracefully showcased their support for SKIMS in various advertisements.
Taking matters into her own hands: The charismatic figure of the fashion industry has personally taken charge in promoting her brand by frequently participating in its promotional campaigns.
Continuing to climb: The company made headlines in March when it was valued at an impressive $3.2 billion.
During an interview with Vogue UK, Kardashian discussed her brand and explained that her initial goal was to create clothing that catered to people of all body types.
“My aim was to establish a brand that could truly meet the needs of modern dressers. It was crucial for us to be inclusive of all sizes and offer a wide range of colors,” she shared.
The influencer emphasized the importance of customer feedback and expressed gratitude for the input received from her collaborators and followers.
“We are constantly innovating and bringing fresh ideas to the table with our line of underwear, shapewear, and loungewear. Each release is an opportunity to provide our customers with something new and exciting,” she remarked.
Appreciative: The social media star expressed sincere gratitude for the valuable input and constructive feedback they received from their loyal followers and partners.